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Case Study

Profile Indian National Leaders to Malaysian Corporate Decision Makers.

For INDIA

About The Client
The second-most populous country and the seventh-largest country by land area, India is one of the world’s fastest growing emerging economies, and this is reflected in it being part of the BRICS (Brazil, Russia, India, China and South Africa) grouping It was also one of the first countries to establish diplomatic ties with Malaysia, and both countries share close historical, cultural and economies ties. Presently India is one of Malaysia’s top 10 trading partners, with Malaysian exports to India valued at more than RM30 billion in 2020.
Objective
The Indian High Commission in Malaysia wanted to enhance the reputation of Indian businesses as potential partners for Malaysian corporations, as well as boost trade and investment ties with Malaysia. In addition, the High Commission also wanted to profile Indian national leaders to Malaysian corporate decision makers.
WHY THE IBR ASIA GROUP
Having worked with top corporate and government organisations in Malaysia, and with our extensive network of contacts and reach, we were seen to be the ideal partner to help deliver the Indian High Commission’s objectives.
WHAT WE DID AND HOW WE DID IT
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Conceptualised and produced a special commemorative booklet to commemorate the first visit to Malaysia by Indian Prime Minister Narendra Modi.
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Featured India’s then Minister of Commerce and Industry Kamal Nath, on the cover of our business magazine, International Business Review, together with an 11-page story on the country’s economic landscape, challenges and achievements
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Featured an interview with the then High Commissioner of India to Malaysia, Ashok Kantha, in International Business Review on India-Malaysia trade relations and how India has risen to become an economic superpowers
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Featured an article by Datuk R. Karunakaran, the Former Director-General of the Malaysian Investment Development Authority (MIDA), on Indian investment opportunities in Malaysia
RESULTS
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The story of India and its economic landscapes and achievements was disseminated to 30,000 top government, corporate and diplomatic decision-makers in Malaysia via our proprietary magazine, International Business Review.
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Enhanced the country’s profile through featured stories and interviews that highlighted the country’s economic achievements
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Enhanced appreciation for the Indians by showcasing their achievements and goodwill
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Helped position Indian Prime Minister Narendra Modi as a thought leader in transforming India into a prime investment destination for Malaysian businesses
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Helped promote Malaysia to Indian investors