IBR Logo (White)
Case Study

Enhance its Profile among Potential Home Buyers

For I&P

About The Client
One of Malaysia’s leading property developers, I&P has a long and storied history in developing townships where residential, commercial and recreational facilities are all integrated into one. The company was formed as a result of a merger between three developers – Island & Peninsular Sdn Bhd, Pelangi Sdn Bhd and Petaling Garden Sdn. Bhd. The company has a total development area of around 12,000 acres with a residential population of 511.500 in 102,300 homes.
Objective
I&P sought to revitalise its image and brand positon by showing more than being just a property developer, it is also involved in helping its customers and home owners enhance their lifestyle. In addition, it also aimed to enhance its profile among potential home buyers, particularly high net-worth corporate ones.
WHY THE IBR ASIA GROUP
The IBR Asia Group’s strong content creation abilities as well as connection to corporate, government and diplomatic networks resulted in I&P commissioning us to help them in their rebranding efforts.
WHAT WE DID AND HOW WE DID IT
🔷
Positioned I&P Managing Director as a thought leader in the property development sector through profiling him in our proprietary business magazine International Business Review.
🔷
Conceptualised I&P Living as a publicity and branding tool which showcased I&P’s various product offerings while also featuring spotlights on dining, interior decoration, recreation, and investment to complement their customers’ lifestyle.
RESULTS
✔️
Showcase the leadership and capabilities of its top management to 250,000 corporate and government decision makers across the Asia-Pacific
✔️
Enhance good will among existing customers
✔️
Generate interest among prospective buyers for I&P properties