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Case Study

Showcasing Efforts in Innovating and Enhancing the Delivery of Electricity in Malaysia

For TENAGA NASIONAL BERHAD

About The Client
As Malaysia’s main electricity utility, Tenaga Nasional Berhad (TNB), is responsible for the generation, transmission and distribution of electricity throughout Peninsular Malaysia as well as Sabah, which it does through Sabah Electricity Sdn Bhd. All in all, the company services 9.2 million industrial, commercial and residential customers throughout Malaysia excepting Sarawak.
Objective
Among TNB’s biggest stakeholders are its large power consumers (LPCs) which includes organisations that own and/or manage huge industrial or commercial operations – these include airports (such as Malaysia Airports), integrated cities and resorts (such as Sunway Group, Genting Group and IOI), and hospitals (such as KPJ Healthcare and IHH). As these are key customers for TNB, its Distribution arm wanted to keep in constant communication with them in order to highlight the steps being taken to innovate, improve and strengthen the delivery of electricity to them.
WHY THE IBR ASIA GROUP
TNB Distribution approached The IBR Asia Group to help them achieve its objectives, owing to our strong connections with industries that are its target market. These connections were built up through working with them as well as through our proprietary publication – International Business Review.
WHAT WE DID AND HOW WE DID IT
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We transformed TNB’s in-house newsletter – TenagaLink –into a communications platform where TNB and LPCs could engage with one another. This enabled TNB to make known its activities and aspirations in enhancing the supply of power to commercial and industrial enterprises, while LPCs were able to express their needs and wants to TNB.
RESULTS
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Enhanced appreciation and goodwill for TNB by showcasing its efforts in innovating and enhancing the delivery of electricity in Malaysia
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Assure TNB’s LPCs of steady and reliable energy supply
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Increase awareness and appreciation of the vital role that TNB plays in national development.