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Case Study

Enhancing Capabilities of the Malaysian Workforce

For MINISTRY OF HUMAN RESOURCES

About The Client
The Ministry of Human Resources (MOHR) is responsible for developing and enacting policies to develop, enhance and safeguard workers in Malaysia. This includes fostering a competent, productive and resilient human capital as well as increasing employment and employability in the country. The Ministry currently has 9 departments and 5 agencies under it, including the Human Resource Development Corporation (HRD Corp), previously known as the Human Resource Development Fund (HRDF).
Objective
As it plays vital role in enhancing capabilities of the Malaysian workforce and thus, the socio-economic development of the nation, MOHR sought to communicate its various activities and policies to stakeholders within corporate and government. This is in line with its vision to become a leading figure in human resources development and management in the country.
WHY THE IBR ASIA GROUP
The IBR Asia Group’s brilliant storytelling and expertise in bridging communication gaps between the government and private sector through our business publication, International Business Review, we serve as a to help MOHR to extend its reach and achieve its desired objectives.
WHAT WE DID AND HOW WE DID IT
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Produced a 10-page cover story on the Minister of Human Resources, YB Datuk Seri M. Saravanan, where he spoke about the Ministry’s efforts in overcoming the challenges during the COVID-19 pandemic to safeguard businesses and employees
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Edited video of the interview with YB Datuk Seri M. Saravanan which was later uploaded onto IBRTV, The IBR Asia Group’s official channel on Youtube
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Created an electronic newsletter that was disseminated via IBR’s proprietary CORETEXT electronic direct mail (EDM) platform to 8,000 government, corporate and media contacts in Malaysia, the Asia-Pacific, and the Middle East
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Positioned the then Minister of Human Resources – Datuk Seri Dr S. Subramaniam on the cover of International Business Review as a thought leader, while highlighting the achievements of the Ministry and their contributions to nation and the people
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Featured the then Minister of Human Resources – YB Tuan M. Kulasegaran – in a special feature in International Business Review where we highlighted the plans of the new Malaysian government after the seminal 2018 General Elections
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Edited video of the interview with YB Tuan M. Kulasegaran which was later uploaded onto IBRTV, The IBR Asia Group’s official channel on Youtube
RESULTS
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The success stories of MOHR and its various agencies, most notably HRDCorp were relayed to a wide readership base, comprising 30,000 top decision-makers in corporate and government Malaysia.
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Helped the Ministry enhance its visibility online through digital media platforms such as EDM.